BASF
ECS NÜRNBERG 2011
The banderole is a brand-strategic design element of the BASF Corporate Design. Within the spatial concept it becomes an open, walkable gate which iconizes the brand and creates structure and safety. It connects the six exhibitory business units under the BASF umbrella brand. In combination with the lively corporate colours the gate becomes a magnetic key visual.
BUGATTI
SHANGHAI 2011
The Bugatti booth architecture translates the brand values art, form and technology into an associative experimental environment. Like the brand, the booth is exclusive and significant with an accentuated sportive touch and high dynamics.
Extracts of the ellipse are formally transformed which further increases the stand´s dynamisn. A sculptural free-form combined with a horizontal communication belt constitutes the background for the automobiles.
LOEWE
IFA 2005–2010
The architectural principle of the Loewe stand at IFA 2005 stand was the white stage interpreted by a stringent cubic-linear design. The formal purism of the stand design allowed for a maximum autonomy of the highly individual product range. The architectural concept is still in use today.
MERCEDES BENZ
Interschutz 2010
The concept‘s main theme „Heroes 2010“ is visualized by abstract crystalline structures symbolizing fire and splinters as metaphors for hazardous situations. These elements build an architectural frame and help to structure product groups and communication topic areas. The calm rectangular form of inserted cubes is associated with stability, trust, and safety. It forms a gripping contrast to the dynamic tectonical language of the main architecture.
NESPRESSO
CITIZ Showroom 2008–2011
For the launch of the CITIZ product range a temporary, modular showroom was created. The “Nespresso Cube” reflects the corporate design and is architectural frame to the glass structure which holds the CITIZ presentation. The city theme is translated by backlit acrylic glass on the scalable shop windows. A dynamic light concept reflects part of the Grand Cru variety’s colour range.
SHARP
Millionaire Fairs 2006–2007
BRAUNWAGNER developed the Sharp Aquos Pan-European display system „Clear Cut“, which provides a homogenous presentation platform for POS , showrooms, and trade fairs. At the Millionaire Fairs Sharp is presented in a classy, premium ambience with sophisticated materials. The brand meets the luxury-oriented audience in a straight, purist yet emotional stand design that reflects Sharp as manufacturer of technically and aesthetically high-value TVs.
SMART
IAA 2011
For the smart presence at IAA 2011, BRAUNWAGNER develops an urbanistic metaphor – with city center, business district, and green areas. A new design element, the smart cube, generates an abstract city silhouette and allows for concentrated topic communication. Specific booth areas can easily be distinguished by variations in the design stylistics. The highlight topic smart forvision is staged in a dynamic and futuristic scenario. Lifestyle-related topics are shown in the architecturally dense and pulsating city center. BRAUNWAGNER presents the smart fortwo in its perfect surroundings, the city.
SMART
IAA 2009
The concept „urban reality“ presented the smart fortwo in an abstract, urban context. As an architectural element, the smart lane creates squares and conquers the walls and ceiling, building a threedimensional space to experience the brand and it‘s core values. A dynamic conceptual choreography of all communication tools creates a strong integrative impression.
SMART
URBAN STAGE
BRAUNWAGNER developed an innovative presentation platform for smart urban stage, an event for the introduction of electric mobility. The dynamic, airy shell symbolizes future-oriented technologies and the urban need for flexibility, sustainability and trendiness. The inside combines a chill-out lounge and the fascinating work of the smart future minds award contestants. Intelligent light and media implementation allows for easy adaption to various event requirements.
VOLKSWAGEN
Autoshow Moscow 2010
The first co-operation of Volkswagen AG and BRAUNWAGNER was an intelligent and sustainable refinement of Volkswagen‘s existing design language. A distinctive ceiling structure visualized the brand‘s stability and dynamics and also gave structure to the broad product range. The individual booth areas, such as public area and semi-public lounge, were linked by a homogenous communication concept.
VOLKSWAGEN
VW GTI Treffen
Typical recognition features of the distinctive GTI design statement are transferred into space for the 30th GTI event at Wörthersee. The architecture is an expansive, walkable stage of artistic consistency and dynamic design that appeals to the visitors´ emotions. A powerful horizontal gesture expresses vastness, straightness and freedom. In a self-confident way it embodies the GTI history. The characteristic parallel lamella air inlets of previous GTI generations pass into the modern distinctive comb structure.
