TRANSFORMING LIFELINES
INTO EXPERIENCES.

Making innovations tangible, strengthening trust and presenting the brand in all its facets - with this goal in mind, we designed Viega's trade fair presence at ISH 2025 in Frankfurt. As a global leader in installation technology, Viega sets standards in quality, efficiency and sustainability.

But Viega stands for much more than just products: The purpose “Installing lifelines for the buildings of tomorrow” describes the claim to sustainably shape the infrastructure of buildings with future-oriented solutions.

Translating this claim into experiences forms the basis for the developed design and communication concept. The keyvisual makes Viega‘s lifelines visible in an artificial way and the strength emphasis on the vertical creates space for architectural contexts and visual highlights: At the center of the stand, a three-dimensional installation transfers the real products into an artistic digital sphere.

With well thought-out architecture, a modular exhibit presentation and a comprehensive design system, Viega was presented as an innovation leader and a strong, reliable brand. The stand offered space for professional exchange, but also for immersive experiences that made Viega's values and vision tangible.

A sustainable concept for today and the future.