next era.
ebm-papst | ISH Frankfurt 2025
With a clear focus on development instead of a new beginning, we revised ebm-papst's trade fair appearance at ISH 2025 in Frankfurt – as a prelude to the new design of their trade fair appearance in the coming years. The aim was to retain key elements of the existing concept while sharpening and organizing the design and creating space for new impulses at the same time.
As a leading global partner for sustainable, intelligent and innovative air and heating technology, ebm-papst stands for technological excellence, energy efficiency and sustainability – values that we translated into a spatial experience and made visible in the new stand design.
The revised key visual carefully develops existing design elements and creates continuity while making the design more precise at the same time. The new area labeling provides a clearer structure, promotes orientation and supports spatial transparency. The exhibits have also been simplified and rearranged – for an open, reduced overall appearance and more effective use of space.
Architecturally, the newly conceived brand band is combined with a revised hospitality area and the “Sustainability Wall” to create a coherent overall concept - as the first step towards a new, holistic trade fair presence for ebm-papst. We are looking forward to accompanying this process as the responsible agency in the future and developing it further together with ebm-papst.
