BRAUNWAGNER develops a new trade fair stand concept for Siemens at Innotrans 2002. The Corporate Design language is transformed by speed-associating graphics and shapes. It forms a dynamic constant in the stand concept. The transparent membrane construction shows the open-mindedness of the brand and invites visitors to discover it.
In a "Walk of Visions" the future is turned into a tangible experience and visitors go on an imaginary journey in the continuous transition between present solutions and visions of the future.