NEW HORIZONS.

MAN | Key Visual IAA 2014/2016

Für die IAA Nutzfahrzeuge in Hannover entwickeln wir 2014 und 2016 ein holistisches Gesamtkonzept für MAN Truck & Bus. Ein knapp 10.000 m² großer Messestand entsteht. Wir steuern das gesamte Kommunikationsdesign von Großgrafiken, Stelen, dem Bewegtbild auf LED und Bildschirmen bis hin zu den Werbemitteln.

Die einzelnen Themenbereiche werden durch produktspezifische Bereichsinszenierungen ergänzt, laden zur Interaktion mit den Fahrzeugen ein und schaffen ein authentisches Produktumfeld.

Für die jüngsten Besucher und ihre Eltern entwickeln wir eine Kindertour über den Messestand. Kurzweilige kleine Aufgaben und Spiele bieten Spaß und regen zur Auseinandersetzung mit den Exponaten an.

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