LG presents a new product family at IFA 2009 with the lead product SL9000. The visual product language of the new product range is based on a minimalist orthogonal frameless design base. In order to create a strong contrast in the exhibition context, Braunwagner designed a polygonal architectural environment with media content. The product presentation was arranged in a continuous flow.
Cubic experience spaces were created as a contrast to the product presentations, reflecting an individual emotional ambience for the specific product worlds. There, the outstanding technical advances of the audio products are shown in a stylish, home cinema-oriented environment. High-quality products and materials in the interior reflect the high value.