FUTURE CITY.

smart | Interactive Exhibits 2011–2019

The smart fortwo vision EQ, part of Daimler’s mobility concept 2030, is the highlight of IAA 2017. Our concept of a giant interactive touch screen, a 12m² theme wall, uses touch sensitive dots to start animated projections explaining details, functions and technology of the concept car.

For the world premiere of smart fortwo and forfour electric drive at Mondial de l’Automobile in Paris 2016, we placed transparent OLED touchscreens in front of the vehicles, giving visitors immediate access to interactive, product-related fun & facts.

At IAA 2011, the concept car smart forvision, a cooperation with BASF, features futuristic materials and technologies. In our 2011 IAA concept of a stand structured in city quarters, this highlight is presented in the dynamic and innovative “Future Lab”.