happy birthday, smart!

BRAUNWAGNER created in cooperation with Encore the new spatial brand experience for smart at Shanghai Autoshow 2023. The modular stand design was realized first time and will be used for all following A shows in China.

The concept is based on the already executed B-show-design by Encore / BRAUNWAGNER. In combination with the significant ceiling lighting elements and the large LED screen the media-playable facade of the architecture forms a media choreography that makes the new brand image constantly visible.

The interior follows the stringent geometric grid principle of the anniversary logo and reflects the new orientation of the brand in a contemporary and innovative design with technical-urban coolness and at the same time refers to the history of the last 25 years.

BRAUNWAGNER celebrates 20 years of cooperation with smart this year!