The Xella Group, a leading supplier and manufacturer of building materials and raw materials, acts as an invisible umbrella brand in all corporate communications, focusing on the direct perception of the product brands.
The X as a distinctive component of the logo is the basis of the concept and forms the architectural stage in the three-dimensional translation. The cubes developed from the X shape present the product brands in a clearly defined way.
Dynamic cut-outs, color and graphic coding, and exciting accents invite discovery.
Interactive exhibits and clear information displays enable an intensive level of encounter with the brands and the thematic worlds of fire protection, new construction and modernization.
Services: Architecture, communication design, in cooperation with AM Projektraum
Photography: Andreas Endemann