Mit „smart Move“ konzipieren wir 2013 eine dynamische Formensprache der Mobilität. Auf 3.350 m² entstehen offene Erlebnisbereiche durch dynamische Baukörper, deren Formensprache sich in allen Details fortsetzt. Starke Farbakzente erzeugen einen spannungsvollen Inszenierungsrahmen. Architektur und Kommunikation werden zu einer Aussage verknüpft: „smart ist Mobilität“.
Unter dem Motto „transforming urban traffic into city flow“ stellt smart auf 2.350 m² die Mobilitätsthemen der Zukunft in den Mittelpunkt. Das Leitmotiv „city flow“ wird in Architektur und Kommunikation durch die dynamischen Linienführungen reflektiert und in allen Medien ganzheitlich angewendet.
Auf der Mondial de l’Automobile Paris 2018 steht der Messeauftritt von smart ganz im Zeichen der Elektromobilität. Die urbane Mobilität der Zukunft wird in ihrer Vielfalt über die Metapher der „citymap“ erlebbar. Eine Boden-LED teilt den Stand in Stadtbezirke, die verschiedene Themenbereiche widerspiegeln.
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